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It’s no secret that when adidas run a marketing campaign they do it right, and that’s why this year during the World Cup in Brazil they won the branding battle.
Engaging audiences they painted 32 London red busses black to represent one for each team taking part in the World Cup 2014 through to their television advertising campaign featuring David Beckham and a new track by Kanye West.
Adidas spent during the World Cup it’s sponsorship dollars well.
The main reason we love Adidas’ campaign here at Marked Perception is down to it’s consistency. The strapline “All or Nothing” supports Adidas’ brand story of continuously striving to reach the next level in the sporting world.
The controversial decision to pull Uruguayan footballer Luis Suarez from its world cup campaign demonstrates that Adidas are taking this message seriously. Their brand ambassadors need to be all in; living and breathing the brand values “for the love of sport”.
The result of Adidas’ campaign to date:
• $2 billion sales in football merchandise.
• Over 14 million balls in the brazuca design sold
• Over 8 million World Cup football shirts sold – more than ever before in a football tournament.
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