If you’ve read our page on Design For Print and have a project in mind then you need to start considering print techniques, layout and colour and what will work best for your company to engage your target audience.

Designing for print media versus designing for the web can be a completely different experience. When beginning a project, it is important to think about the experience of your audience, which differs greatly between print and web design. At the most basic level, the web is interactive and print pieces are usually not.

In print you are trying to get your audience to stay on a page long enough to get a marketing message across. You are often faced with a limited area in which to achieve this for example a single-sided leaflet. In some cases, you are trying to catch their attention and have them dive deeper into your product, as with a product catalogue or the first page of a brochure. One of the benefits of print design is that you are dealing with a physical product, so physical properties such as texture and shape can help you achieve your design goals. A good designer will work alongside a paper company and printer carefully considering the weight and texture of their product that will be designed for print.

Print

In print the design area is generally measured in millimetres and the resolution in DPI. You can be dealing with anything from a business card to a highway billboard so it is important to  know that the space allowed from the start and that your finished product will look the same to everyone who sees it.

It’s important your design has bleed and safety areas to guarantee print results (learn more about this in the printing process for design] as all to often our print procurement arm of the business has come across lots of designs supplied without bleed which has resulted in the client having to amend and resupply artwork or requesting that we make the amends at an additional cost.

Another major factor  is how you actually achieve your design layout. As designers Marked Perception know how the final piece will be delivered to the printer, ensuring the final artwork for print appears as intended.

Colour

Dealing with color can be very tricky in both print and web design. It is important to understand each of the color models and spaces, such as RGB CMYK or Spot colour. Below are some of the choices, issues and concerns when dealing with color in print.

• Consider the difference between your colors on screen and on paper.

• Again, a calibrated proof can help ensure you are getting the desired results.

• You will often need to choose spot or process colours for your printer to use. These are colors you choose from a palette and identify with a code that you provide to your printer.

Technology

Keeping up with the latest technology is necessary in  print. It is important to work with a graphic designer or agency who works with up-to-date  programs programs such as Adobe photoshop, Illustrator, InDesign or Quark. Good designers should know the latest advances in the printing process so will be able to advise what methods will achieve the best results on your project. 

When it comes to design for print the majority of our designers, design mainly for print so they have all the expertise and knowledge required plus having designed lots of pieces for print over the year have a whole host of paper samples and print techniques they can bring to the table to make your leaflets, catalogues or brochures eye-catching. For more information or to view psychical samples of our work call Mark Womersley direct on +44 (0) 113 394 4522 or get in touch via or quick enquiry form.

 

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