Brand-process

 

Our Branding Process is designed to ensure that every variable is taken into account and that the final brand is targeted, viable and rolled out across all media in an organised way.  Perhaps you are an established organisation looking to re-develop your bran or reposition it, r you may be a new company who needs help to create a brand strategy that both positions you and forms a creative brief from which you can grow your business?

Whatever your reason for investigating branding, here are some of the different stages you will find as part of our brand process at Marked Perception:

STAGE 1: CLARIFY YOUR VISION, STRATEGY, GOALS & VALUES

  • Research customers needs and perceptions
  • Conduct marketing research
  • Competition analysis to foresee gaps in marketplace
  • Interview key management
  • Evaluate existing brands and brand architecture

STAGE 2: BRAND AND POSITIONING STRATEGY

  • Synthesise learnings and clarify your Brand Strategy
  • Develop a positioning platform
  • Write a brand brief
  • Create a naming strategy if required
  • Write a creative brief

STAGE 3: VISUALISE THE FUTURE

  • Visualise the future of your brand
  • Brainstorm the big idea
  • Design brand identity and explore expectations
  • Finalise brand architecture and present visual strategy
  • Achieve agreement for visual identity

STAGE 4: APPLY BRAND TO PRINTED OR ONLINE MATERIALS

  • Finalise your brand identity
  • Develop the look and feel of your marketing materials
  • Initiate trademark protection if required
  • Prioritise and design other media applications
  • Apply brand architecture to stationery and/or literature

STAGE 5: BUILD SYNERGY AROUND YOUR NEW BRAND

  • Build synergy around your new brand
  • Develop your launch strategy and plan for growth
  • Launch internally first, then externally
  • Develop standards and brand guidelines
  • Nurture brand champions and strategic partners

For more information about our branding process, or to book an appointment with one of our branding experts, please call +44 (0) 113 394 4522 or get it touch with us via the contact form below.

 

CONTACT

 

 

Leeds-brand-agency-marked-perception