Branded promotional gifts are a way of expressing gratitude and are loved by everyone who receives them unless it is an unwanted present from a family member. That’s why if you own a business, you can give promotional gifts to customers as a way to thank them. Most customers are more than happy to receive promotional gifts from the companies that they look down on new . These ‘thank you’ gifts should be bestowed not only on existing customers but also to potential new customers.

Branded Promotional Gifts as a Marketing Strategy

Offering promotional gifts is a great way to deliver a product sample and get the word out about your company and service. It may encourage new customers to buy your products, which will increase sales. This practice can be made more attractive as a marketing strategy by branding your company to certain activities and earning the goodwill of specific clients. To make your promotional gifts more market-specific, you’ll need to be a little strategic about your gift giving and what it is you actual decide to give away.

Branded Promotional Gifts as a Customer Reward

Giving promotional gifts is a way to reward customers and express how much you’ve enjoyed their loyalty over the years. They make your customers feel valued. Flyers and junk mail are tossed out when received, likely without even being read. But when a person receives something he or she can use, they’ll likely keep it for a while – perhaps for several years, remembering that your company valued them.

Branded Promotional Gifts as Name Recognitio

Obviously, the most important thing printed on a promotional gift is your company name/ brand identity. This is not a strategy; it’s just common sense. Name and brand recognition are of utmost importance. Just getting your company logo and company information printed on the gift will helps build recognition for potential customers who may not know your company exists.

Branded Promotional Gifts as a Lasting Impression

It is wise to provide customers with promotional gifts that will last a long time, as opposed to note pads or sweets or something like that. The longer the gift lasts, the longer the recipient will remember your company’s name. Gifts such as pens, key chains, coffee mugs, refrigerator magnets and the like are things that last a long time and can be observed or used several times a day. There are long-lasting gifts that may fit your marketing budget better than others, so choose wisely and try be a little more creative as everyone gives away a pen as useful as they are.


When it comes to promotional products my recommendation is to find something useful and trendy. If the product you are giving away is something the person will use, it’s likely to leave a positive lasting impression and be more visible. Think of what’s trending right now. Something like a stylus pen for tablets may be more useful and last longer than an actual pen. A cloth to clean tablets or computer screens could prove to be valuable too. Instead of thinking about yourself, think about what other people want or need.   


Different Branded Promotional Gifts

Calendars are gifts often chosen by small businesses for promotional purposes. They are not expensive and are used throughout the year. Other popular promotional gifts are office supplies – Pens, clipboards, sticky notes, planners and diaries featuring your company logo. Desk accessories are the next best thing. Things like pen stands and paperweights are appealing promotional giveaways.

Home-oriented gifts include refrigerator magnets, coffee mugs and Thermos or water bottles – and these make ideal gifts. They can be handled and noticed several times a day. The convenient thing about these gifts is that they can be molded into different colors, shapes and styles to stand out from other promotional products.

Key rings are also popular items and they don’t cost too much. People may use your promotional key ring to store spare keys.

T-shirts and hats can be worth the investment. They are usually worn outside in public, where other people can easily see the name and logo. A customer wearing your promotional t-shirt is like a walking billboard.


Creativity is the key to choosing the right promotional gift. It should fit your needs as well as your budget. The more money invested, the better the gift, but promotional gifts must be chosen carefully in order to maximize profits. For more information about branded corporate gifts or if you would like our creative team to come up with some new ideas that will ensure your brand stand alone why not drop Mark Womersley a line now on +44 (0) 113 394 4522 or get it touch with us via our contact form.