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In the digital age with people connecting every minute on Linkedin, Facebook, Twitter and other well known social sites you may well ask: "Do business cards matter in a digital age" Despite social media, the fact is that a business card is still the single most successful networking tool of all time. Why? Because it’s simple, direct, yet effective. For centuries cards have been used as a form of marketing and advertising oneself. Fast forwarding to 2014 andRead more
Leeds branding agency looks at the benefits of branding. The most important thing is that Branding encourages confidence and trust in your product and/or service. Your brand is so much more than your logo – it's about the values of, and the vision for your business; it is the personality of your business and the promise that it makes to your customers. If you do experience a one-off issue with a product or service, you can rest assureRead more
Colour Psychology In Logo Design Want to know how to choose a colour for your logo design? When choosing a colour for your logo design it's worth knowing that our minds are programmed to respond to colour. Colour shapes our emotions and our thoughts, but colour effects more than our mood. Colour has the ability to influencing our buying decisions. Studies show that colour can invoke as much as an 80% change in motivation when it comesRead more
'Lovin Beats Hatin' The world's biggest fast food chain McDonald's unveiled their new slogan for 2015 yesterday in an attempt to stop its sales from sinking. With worldwide sales dropping by a staggering 30%. 'Lovin Beats Hatin' will be launched in a campaign aimed to spread happiness in the face of Internet hate. According to the Wall Street Journal in America, the roll-out of 'Lovin Beats Hatin' will include a spot during the Super BowlRead more
10 Tips when designing a logo So you are wanting to design a logo for your business, product or service? If you think designing a logo design is an easy process, then think again. To begin with, a logo is not colours, fonts and fancy lines put together. A logo is a brand’s identity, to the extent that a logo is more identifiable than the brand’s name! For an element of your business that is so important, theRead more
After dropping plans last year, the Government commissioned research into the effect of plain packaging. Public health minister Jane Ellison told the House of Commons today that the Chantler Review ‘makes a compelling case that if standardised packaging were introduced, it would be very likely to have a positive impact on public health’. Ellison says, ‘I am therefore currently minded to proceed with introducing regulations to provide for standardised packaging.’ The minister says she will publish draft legislation alongsideRead more
So we all know what they are and what they do, but with the internet flooded with people offering their services what do you need to consider when choosing a graphic designer? A great graphic design company or an individual graphic designer’s main aim should be to work together with YOU to deliver visual communication tools that act as an arsenal for your business that functions to building your brand and its recognition in the marketRead more