It's no secret that when adidas run a marketing campaign they do it right, and that's why this year during the World Cup in Brazil they won the branding battle. Engaging audiences they painted 32 London red busses black to represent one for each team taking part in the World Cup 2014 through to their television advertising campaign featuring David Beckham and a new track by Kanye West. Adidas spent during the World Cup it's sponsorship dollars

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