What is the difference between a logo, corporate identity and a brand. Our team at Marked Perception come across this question a lot, so we wanted to share our knowledge and cover the differences between the three with you. Logo Design. Is a recognisable shape, icon or symbol which simply identifies your business quickly in its simplest form. Corporate Identity. Is the mixture of all visual elements that form the overall identity and consistency of your brand. Brand Design. Is the perceived

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