Government gives the go-ahead to unbranded packaging - Advertising, Marketing and Design Agency In Leeds | Advertising, Marketing and Design Agency In Leeds

Government gives the go-ahead to unbranded packaging

Posted in Branding, Design

After dropping plans last year, the Government commissioned research into the effect of plain packaging.

Public health minister Jane Ellison told the House of Commons today that the Chantler Review ‘makes a compelling case that if standardised packaging were introduced, it would be very likely to have a positive impact on public health’.

Ellison says, ‘I am therefore currently minded to proceed with introducing regulations to provide for standardised packaging.’

The minister says she will publish draft legislation alongside a final ‘short’ consultatation, before moving to introduce plain packaging.

Earlier reports suggested plain packaging could be introduced by 2015, and Ellison says she wants to move forward ‘as swiftly as possible’.

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