News & Insights
What is the difference between a logo, corporate identity and a brand?
What is the difference between a logo, corporate identity and a brand. Our team at Marked Perception come across this question a lot, so we wanted to share our knowledge and cover the differences between the three with you. Logo Design. Is a recognisable shape, icon or symbol which simply identifies your business
Read moreBenefits of a brochure
So, do you think you could fall in love again with the humble printed company brochure?
At Markedperception we think you'd be mad not too!
Let's be honest with one another, in a world and society of ‘online this’ and ‘online that’, you
The importance of great Photography in social media
Good photography can make or break your marketing campaign be it on or offline that's why we believe that the importance of great photography in social media is key. It's a fact that more than 300 million photos are uploaded to Facebook every day - 300 million! So in the few minutes it
Read moreLooking for a new design agency to hit your deadlines?
Is Your current agency missing deadlines? – see how Leeds design agency Marked Perception can help you. Missing your deadlines is not only a hassle it’s time-consuming to correct the issues, and nine out of ten times it will cost you money. Missing a deadline can have an overall detrimental effect on
Read more10 essential tips on how to create an effective brochure! Leeds design agency discuss.
(1) Make it visually appealing The key attribute is to make it visually appealing. OK so that would be common sense but you'd be amazed at the number of brochures we come across that fail to achieve this. Design is extremely important when it comes to brochures, leaflets or any other printed marketing
Read moreDo business cards matter in a digital age? Leeds design agency discuss!
In the digital age with people connecting every minute on Linkedin, Facebook, Twitter and other well known social sites you may well ask: "Do business cards matter in a digital age" Despite social media, the fact is that a business card is still the single most successful networking tool of all
Read moreThe benefits of branding
Leeds branding agency looks at the benefits of branding. The most important thing is that Branding encourages confidence and trust in your product and/or service. Your brand is so much more than your logo – it's about the values of, and the vision for your business; it is the personality of your
Read moreLeeds design agency look at how to choose a colour for your logo design.
Colour Psychology In Logo Design Want to know how to choose a colour for your logo design? When choosing a colour for your logo design it's worth knowing that our minds are programmed to respond to colour. Colour shapes our emotions and our thoughts, but colour effects more than our mood. Colour
Read moreShould you invest more in digital or traditional marketing?
Here at Marked Perception we get asked this questions all the time being advertising, marketing and design specialists. After hearing all these questions our answer is always the same: It’s not either or! It is both. Where you place the majority of your effort depends on how far along the path you are.
Read moreThe best Halloween adverts ever!
They're here! The most wicked, spooktacular and funniest Halloween adverts ever. It’s Halloween and with almost half of the British public afraid of the dark and things that go bump in the night, Marked Perception has taken a look through the archives of advertising in search of the adverts that make
Read moreMcDonald’s unveils new slogan
'Lovin Beats Hatin' The world's biggest fast food chain McDonald's unveiled their new slogan for 2015 yesterday in an attempt to stop its sales from sinking. With worldwide sales dropping by a staggering 30%. 'Lovin Beats Hatin' will be launched in a campaign aimed to spread happiness in
Read moreTips when designing a logo
10 Tips when designing a logo So you are wanting to design a logo for your business, product or service? If you think designing a logo design is an easy process, then think again. To begin with, a logo is not colours, fonts and fancy lines put together. A logo is a brand’s
Read moreAdidas win the world cup 2014 branding battle
http://youtu.be/jR1XQsCiAKE It's no secret that when adidas run a marketing campaign they do it right, and that's why this year during the World Cup in Brazil they won the branding battle. Engaging audiences they painted 32 London red busses black to represent one for each team taking part in the World Cup
Read moreAdvertising At Tour De France
One month to go, are you making the most of the opportunity? 30 days from today the Tour De France arrives in Yorkshire and everyone's talking about it. There's never been a better time to own a business in Yorkshire if you are wanting to gain exposer and increase
Read morePMS Pantone Colour Of the Year 2014
Designers and creative geeks will be delighted to know that this years Pantone colour of the year 2014 has been announced as Radiant Orchid, succeeding 2013′s colour Emerald. Leatrice Eiseman, Executive director of the Pantone Colour Institute said that the colour of 2014 is an invitation to innovation” that “encourages expanded creativity and originality.
Read moreGovernment gives the go-ahead to unbranded packaging
After dropping plans last year, the Government commissioned research into the effect of plain packaging. Public health minister Jane Ellison told the House of Commons today that the Chantler Review ‘makes a compelling case that if standardised packaging were introduced, it would be very likely to have a positive impact on public
Read moreAdvantages Of Direct Mail
If the internet is so great, why do the big boys like Sky, Virgin and the high street banks still insist on using Direct Mail in their marketing strategy to win new custom? The answer is, because the internet is great but if you limit your marketing to the internet only,
Read moreChoosing a graphic designer
So we all know what they are and what they do, but with the internet flooded with people offering their services what do you need to consider when choosing a graphic designer? A great graphic design company or an individual graphic designer’s main aim should be to work together with YOU
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