How to choose a colour for your logo design. | Advertising, Marketing and Design Agency In Leeds

Leeds design agency look at how to choose a colour for your logo design.

Posted in Branding, Design

Colour Psychology In Logo Design


Want to know how to choose a colour for your logo design? When choosing a colour for your logo design it’s worth knowing that our minds are programmed to respond to colour.

Colour shapes our emotions and our thoughts, but colour effects more than our mood. Colour has the ability to influencing our buying decisions. Studies show that colour can invoke as much as an 80% change in motivation when it comes to shopping, marketing campaigns and advertising.

While perception of colour is subjective, some colour effects have universal meaning.We take a look and some of the more popular colours and the hidden meanings behind them






White is the universal colour for peace and purity. You will find white in reverse text of  logo designs or negative text.

  • Purity
  • Peace
  • Refined
  • Simplicity
  • Sterile
  • Surrender
  • Truthfulness
  • Innocence






Yellow can have conflicting measures. Bright and visible yellow is often used in logo designs to get attention. Yellow also creates happiness and warmth.

  • Caution
  • Cheerful
  • Curiosity
  • Cowardice
  • Happiness
  • Joy
  • Playful
  • Positivity
  • Sunshine
  • Warmth





Orange combining red and yellow attributes, it’s often used to draw attention. Find it used in logo designs to create playfulness, stimulate emotions or even appetites.

  • Affordable
  • Creativity
  • Enthusiasm
  • Fun
  • Joyful
  • Lighthearted
  • Youthful





Red an intense colour that can summon strong emotions from blood and warfare to love and passion. Used in logo designs to grip the attention of an audience and has been known to raise blood pressure and make people hungry.

  • Action
  • Adventure
  • Aggressive
  • Blood
  • Danger
  • Drive
  • Energy
  • Excitement
  • Love
  • Passion
  • Strength





Pink a feminine colour that conjures feelings of innocence and delicateness. Often used in logo designs to add a feminine flare.

  • Appreciation
  • Delicate
  • Floral
  • Gentle
  • Girl
  • Innocence
  • Romantic
  • Soft
  • Tranquil





Purple implies royalty. mystery, spirituality and sophistication. As a combination of red and blue, it has both warm and cool properties. Find it in many education related and luxury logo designs.

  • Ceremony
  • Expensive
  • Fantasy
  • Mystery
  • Regal
  • Royalty
  • Sophistication





Blue a calming colour that can stir up images of authority, success and security. Most people can say they like at least one shade of blue. Blue is the most popular colour in logo designs.

  • Authority
  • Calm
  • Established
  • Loyalty
  • Power
  • Success
  • Secure
  • Trustworthy






Green represents life and renewal. It is a restful and soothing colour but can also represent jealousy and inexperience. You can often find green used in company logo designs that want to portray themselves as eco-friendly.

  • Crisp
  • Environmental
  • Harmony
  • Health
  • Inexperience
  • Healing
  • Money
  • Nature
  • Renewal
  • Tranquility





Brown indicates nature, woodiness and utility. Brown is used in logo designs related to construction and legals due to its simplicity, warmth and neutrality.

  • Calmness
  • Earth
  • Depth
  • Richness
  • Roughness
  • Simplicity
  • Subtle
  • Serious
  • Utility





Grey is neutral and cool, grey is often used for type within logo designs because it is neutral and works well with most other colours.

  • Corporate
  • Dullness
  • Humility
  • Respect
  • Practical
  • Moody
  • Stableness






Black symbolises menace or evil, popular as an indicator of power. Found n many logo designs for it boldness, simplicity and sophistication.

  • Authority
  • Bold
  • Conservative
  • Classic
  • Serious
  • Distinctive
  • Mystery
  • Secrecy
  • Traditional


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Need further help or advice about choosing a colour for your logo design? Then Leeds design agency Marked Perception are here to help. We’ll look at your brand, business model, market place and competition and advise you on the best colours to promote your brand, product and or service.please get in touch with our team on +44 (0) 113 394 4522 or get it touch via the contact form below.




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