You’re going to see them more and more… it’s that little black and white square appearing on business cards, promotional postcards and press adverts that looks like a bar code… but it isn’t. QR coding is an up and coming trend for business savvy marketers and business owners, allowing them to gather detailed individual customer information data and measure the success of their marketing and advertising. If however collecting potential customers data is not your first priority (which it should be) QR Codes can also be used to help promote your business, products or service quicker as QR codes can be displayed on your business cards directing people straight to your website via their smartphone. Direct to a price list from your sales literature. Direct to informational videos and digital promotions shown on You Tube… the options are endless and saves people time if they want to know more about you or your business there and then.

We’re happy to announce that one of our leading associated printers in Leeds have developed their own technology to create, implement, and monitor QR Codes and our designers in Leeds and our Leeds design agency are currently working with a whole host of leading companies who all agree this is a fantastic way of promoting their businesses and collecting valuable data to measure results.

If you’d like to know more about this trendy tool and how QR Codes may help you contact Mark Womersley on +44 (0) 113 394 4522.

The benefit of QR Codes is that it makes print material interactive. By scanning the code using a smartphone (application usually free from itunes or similar providers) the recipient can be taken anywhere the marketer wants them to go – whether it’s a customer feedback form, promotional code or website page, and the best bit is that this process finally allows the marketer to quantify how many recipients have picked up their print.

Elite Environmental Services Ltd based in Brentwood, Essex has appointed our creative team and web designers in Leeds to design and develop their new web site. Following a conversation over lunch, Lee Hanning, Managing Director is keen to revamp Elite Environmental Services Ltd tired looking web site.

Director Lee Hanning realise in order to target an array of blue chip clients they need to move with the times and update their current site.
“Already servicing a string of key blue chip clients, HMV to name one, we are wanting our website to reflect our professional service in order to keep attracting a higher caliber of custom and compete against other players in the market place”
Our team of designers in Leeds have proposed a website that will give an overview of Elite Environmental Services Ltd products and services. Clients they have worked with, Case Studies, Testimonials and free access for customers and visitors to the web site to make enquiries online.

As a gesture of good will our designers in Leeds have offered to update Elite Environmental Services Ltd present company logo in order to promote a more modern organisations specialising in Gas, Electric, Water and Air services as our team felt the old logo would not sit with the designs we have in mind for the web site design.

Chris our chief designer and Richard our web developer chosen to work on this project believes this will enable Lee and his team to promote a stronger brand recognition across their stationery and sales literature

Alex Christopher fashion designer has commissioned our Leeds branding agency, Marked Perception to design and build the new Each To Their Own online store following the success of his bespoke clothing range for male and female trendsetters.

With 2 booming stores, Each To Their Own in Sheffield and Each To Their Own In Leeds and plans to open up a third store in Birmingham, Alex Christopher was eager to launch a website for Each To Their Own customers, allowing passionate followers of his brand to have access to 24 hour online shopping.

“We get shoppers visiting our Leeds and Sheffield stores from all over the UK and they constantly ask our staff, can we buy online”
Having met our managing director Mark Womersley at the launch of the new Aveda and Russell Eaton hair salon in Leeds. Alex Christopher was impressed by the site, web design agency in Leeds Marked Perception had designed and built for the hosts of the launch party, Russell Eaton Hair and after viewing our vast portfolio, Alex was keen to appoint our web designers in Leeds to design and create Each To Their Owns new website and online store.

With a clear direct of What Alex wants, our brand strategists in Leeds have sat down, written and put forward a proposal to Each To Their Own that incorporates the 7 essential disciplines that are required for online success and to our delight we look forward to working closely with Alex and Phillippa on the development of the site for its launch in early 2011.

We are delighted after months of secret talks to partner Russell Eaton Hair as their web design agency of choice to work alongside owner Russell Eaton and three times winner of HJ's North Eastern Hairdresser of the Year, Robert Eaton on the exciting design and development of their new web site in conjunction with the launch of the new Russell Eaton Hair salon and Spa in Leeds.

Finalising the deal on the property on Boar Lane, Leeds. Russell Eaton hair have partnered Aveda hair care and skin care to promote their flagship salon in Leeds.

The latest salon to hit Leeds, Russell Eaton hair from Barnsley are set to do a roaring trade in Leeds city centre, thanks to Russell Eaton’s stylists with a passion for hair.

Located in Leeds city centre, shopping quarter at 4-6 Boar Lane, Leeds will be the new flagship salon for both Russell Eaton hair and Aveda Skin Care, who are to move from their present location, Harvey Nichols in Leeds.

Three times winner of HJ's North Eastern Hairdresser of the Year, Robert Eaton is admired internationally for his creative work, and now - still aged just 29 - he is embarking on his biggest challenge yet, managing his own salon in Leeds.

Growing up in a hairdressing Robert Eaton has an eye for style and is clear about the direction he is wanting to take the website.

Russell and Robert Eaton have been discussing with Mark Womersley, managing director of Leeds Web design agency, Marked Perception about creating two websites, each bespoke to Hair and Skin Care, that will both load from a dual entry page. The site is aimed at gents and ladies who are looking for the latest styles, cut to perfection by Russell Eaton and his experienced team of Stylists. The site will inform visitors of both hair and beauty treatments, pricing, Russell Eaton and Aveda promotional offers, style galleries and location details and will be launched on the 14 November 2009 in preperation for the grand opening and launch party of their flagship salon in Leeds

After 12 long months of knocking on the doors at Wynsors World Of Shoes HQ in Bacup, Marked Perception are delighted to have finally locked down a contract to provide The Sutton Group Ltd, Jaybill and Wynsors World of Shoes with our photography services.

“With our eyes firmly set on Wynsors World Of Shoes it was always our dream to find one of our many services that would help The Sutton Group to promote their footwear. After months of promoting our design agency in Leeds and many of our creative services. After offering them design and print resources we finally fell lucky when we approached David Buchanan (Group Marketing Manager) about our photographers in Leeds and what we could offer.

Initially being put through our paces we were asked by David and his design team to do a series of test shots for the Jay Bill collection.
We then set out our proposal and price structure. Happy with the quality of digital imagery, postproduction and speedy turnaround plus happy with our price, the contract has now been awarded to Marked Perception and Paul will be our dedicated photographer assigned to this contract… who can’t wait to meet the Melanie Sykes.

Paul having previously photographed a high volume of product photography in Yorkshire was keen to get his hands on this particular project as he is familiar with this type of work and the issues we might be faced with when shooting a variety of different fabrics, having had the experience of shooting footwear on behalf of ‘Pod’ shoes.

We have won an exciting new commission in the form of Leeds WYPTE. After a competitive pitch, we secured the Metro Active project with its integrated communication approach and innovative ideas on how to launch this campaign into the marketplace.

The Metro Active assignment will spread over every area of offline marketing, starting with a 3 month initial Poster campaign to create initial awareness, followed by targeted methods of marketing including a comprehensive PR campaign, literature, outdoor and press marketing to create a buzz.

Asked to create a radical, bright and bold campaign Metro Active will be displayed on buses and in bus and train stations throughout West Yorkshire. While larger format posters will canvass bus shelters and bill-boards on major routes into and out of Leeds city centre. Information packs and marketing literature will then be distributed in schools and leisure clubs while adverts and PR campaigns will strategically be placed in newspaper and magazines promoting Metro-Active to encourage the uptake of the £1 ticket.

The aim of the campaign: To get kids active and lead summer active lifestyles, encouraging sport, recreational activities and getting 11-18 year olds to visit no cost or low cost events in West Yorkshire.