Portfolio
the client
Our thought |
the idea |
the results |
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Caleb Groups fundamental business is all about developing people and organisation. When they approached Chris one of our designers in Leeds about creating a new corporate identity and brand. They looked to Chris for inspiration and with threadbare information counted on our design agency in Leeds to come up with a quality corporate identity. |
When set about the task to create a new identity, Chris did his homework and research and learnt ‘Caleb’ was a religious character out of the Bible who was cast out into the wilderness to see the light and find his true beliefs. Using this knowledge, our Leeds based designer Chris used this as inspiration to create a figure of a man reaching for the light, which would symbolised strength and ambition. When choosing colours, Chris opted for Oranges as Orange is considered as an energetic colour and calls to the mind feelings of excitement and enthusiasm which gelled well with Caleb’s ethos. Although not visible in their logo, we decided to introduce black as a secondary colour across their marketing materials as Black is the only colour produced by an entire absence of light which Chris believed complimented the name behind the story. Chris felt Black would also draw the customers eye to the Caleb Groups logo and indicate its power. |
A logo design inspired from its name and history, that was to appear across the board of marketing materials ands was initially used on Stationery design, corporate literature, signage and later carried through to Caleb Group Ltd current website designed by our Leeds designers and built by our web developers in Yorkshire. |