Portfolio
the client
our thoughts |
the idea |
the results |
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Alex Christopher fashion designer and creator of Each To Their looked to Marked Perception and our web designers in Leeds to design and develop an online store following the success of his bespoke clothing range for male and female trendsetters. With two booming stores, Each To Their Own in Sheffield and Each To Their Own In Leeds and plans to open up a third store in Birmingham, Alex Christopher was eager to launch a website for Each To Their Own customers to allow 24 hour online shopping. |
With Alex Christopher having a clear direction of what he wanted, our brand strategists in Leeds wanted to incorporate the 7 essential disciplines that are required for online success, while creating a website that reflected the brands style and current store look. Our team wanted the site to have an industrial look and feel to reflect the décor of Alex’s current stores in Leeds and Sheffield. Ensuring a simple navigation from the viewing of products to placing an order. In order to increase sales we also proposed adding ‘Related Accessories’ (products similar in design) and ‘Related Products’ (Items that can be worn with this). With Each To Their Own using Facebook as a major tool to promote their goods and services it was essential that we incorporated Facebook, Twitter and a Blog within the website to promote the brand and secure 24 hour online shopping. |
With an already huge following, and eager anticipation of the launch of the new site, we proposed a holding page was displayed 2 months prior to launch so eager shoppers could register their details. This was a major benefit prior to launch as they received an incredible response collecting a huge amount of contacts on a daily basis, enabling Alex Christopher and his team to dramatically increase Each To Their Owns’ database. During March to April and the launch of Each To Their Own online store, the site received 9,722 unique visitors with 94,956 page views. Within the first week alone taking orders to the value of over £3000 of sales. |