Portfolio
the client
our thoughts |
the idea |
the results |
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Russell Eaton, award winning Barnsley hairdressers having partnered Aveda in preperation of them opening their new flagship salon in Leeds wanted a new website that was bang on trend to put their salon firmly on the map of Leeds hair salons. Showing that for years they’ve been at the top of their game. They wanted the website to tell a story highlighting the key stylists - showcasing award winning styles over the years and their success in the industry, while giving visitors access to the latest trends, prices, concessions and an online booking facility. |
We wanted to save professional people time in their day-to-day lives, ensuring they didn’t have to look to other salons or spas in Leeds for their individual beauty treatments, latest cuts or colour when everything was on offer to the highest standard at Russell Eaton’s. So Mark Womersley, Chris Lee and Richard Dickinson decided to bring visitors to the site via one landing page, and then give them access to choose either the Russell Eaton salon or Russell Eaton Aveda Spa. Styling both sites the same our web site specialists in Leeds wanted to create synergy between the two sectors, at the same time ensuring that visitors could differentiate between the two. In To achieve this we looked at colours at different ends of the spectrum that would set the two sites apart, yet still compliment one another. Encouraged to create something unique we gave the site rich content and great imagery to attract a high calibre of client who appreciated the benefits of a great cut by Robert Eaton, Northern hairdresser of the year and award-winning stylist. | Promoting the salon prior to the opening in November 2009, Going live on the day the new salon opened in Leeds, Google analytics showed that with in 1 week of opening the website attracted over 900 unique visits, with more than 600 being from hand held devices used by passers by. The combination of a great looking salon and website to reflect their brand has put Russell Eaton and Robert Eaton (Northern hairdresser of the year) firmly on the Leeds map and has seen profits and their reputation increase in Leeds, the north of England and throughout the UK as people continue to talk about their service. |