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With a booming business and stores in Barnsley, Sheffield ‘Crystal Peaks’, Huddersfield, Leeds and Harrogate. Sally’s Glitz Glam wanted to target their niche Market beyond the boundaries of Yorkshire and was looking to create an online brochure to attract wider geographical interest. |
Brother and sister, Dan and Sally and joint owners of Sally’s Glitz Glam, have built there business on selling to the ‘girl next door’ so were not looking for a website with a ‘high end’ image aimed at the Posh & Beck’s of this world. Instead they wanted a web site that was sassy in order to promote their Wigs and Hairpieces, allowing customers to search by product, view items and colours available while providing information about how to care for the purchases and apply. It was at this point our web designers in Leeds and team of creatives plus our photographers in Sheffield put their heads together to create a web site consistent to their current brand and signage. We also demonstrated how Facebook, email marketing and Pay=per click advertising good advertise their products and services and increase enquires. | Since launching the site, it has been through a number of changes, with new products and ranges being added via the CMS (Content Management System) we built and installed allowing both Dan and Sally to add and remove products. Primarily built with an aim to widen geographical interest, Sally’s have successfully being selling to a wider audience and via the web have attracted much interest from celebrates of the gobbles of Coronation Street. Sally’s Glitz Glam has now added an online shopping-cart allowing people to buy online via Pay-Pal and push the scope of people who can buy from them nationally. |