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What is the difference between a logo, corporate identity and a brand. Our team at Marked Perception come across this question a lot, so we wanted to share our knowledge and cover the differences between the three with you. Logo Design. Is a recognisable shape, icon or symbol which simply identifies your business quickly in its simplest form. Corporate Identity. Is the mixture of all visual elements that form the overall identity and consistency of your brand. Brand Design. Is the perceivedRead more
Colour Psychology In Logo Design Want to know how to choose a colour for your logo design? When choosing a colour for your logo design it's worth knowing that our minds are programmed to respond to colour. Colour shapes our emotions and our thoughts, but colour effects more than our mood. Colour has the ability to influencing our buying decisions. Studies show that colour can invoke as much as an 80% change in motivation when it comesRead more
'Lovin Beats Hatin' The world's biggest fast food chain McDonald's unveiled their new slogan for 2015 yesterday in an attempt to stop its sales from sinking. With worldwide sales dropping by a staggering 30%. 'Lovin Beats Hatin' will be launched in a campaign aimed to spread happiness in the face of Internet hate. According to the Wall Street Journal in America, the roll-out of 'Lovin Beats Hatin' will include a spot during the Super BowlRead more
10 Tips when designing a logo So you are wanting to design a logo for your business, product or service? If you think designing a logo design is an easy process, then think again. To begin with, a logo is not colours, fonts and fancy lines put together. A logo is a brand’s identity, to the extent that a logo is more identifiable than the brand’s name! For an element of your business that is so important, theRead more