Design Archives - Advertising, Marketing And Design Agency In Leeds | Advertising, Marketing and Design Agency In Leeds

What is the difference between a logo, corporate identity and a brand?

Posted in Uncategorized

What is the difference between a logo, corporate identity and a brand. Our team at Marked Perception come across this question a lot, so we wanted to share our knowledge and cover the differences between the three with you. Logo Design. Is a recognisable shape, icon or symbol which simply identifies your business quickly in its simplest form. Corporate Identity. Is the mixture of all visual elements that form the overall identity and consistency of your brand. Brand Design. Is the perceived

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10 essential tips on how to create an effective brochure! Leeds design agency discuss.

Posted in Creative, Design

(1) Make it visually appealing   The key attribute is to make it visually appealing. OK so that would be common sense but you'd be amazed at the number of brochures we come across that fail to achieve this. Design is extremely important when it comes to brochures, leaflets or any other printed marketing materials. If the design is boring or cluttered then people won’t bother to read the information you are providing. It's important that your graphic designer

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Do business cards matter in a digital age? Leeds design agency discuss!

Posted in Branding, Design, Marketing your business

  In the digital age with people connecting every minute on Linkedin, Facebook, Twitter and other well known social sites you may well ask: "Do business cards matter in a digital age" Despite social media, the fact is that a business card is still the single most successful networking tool of all time. Why? Because it’s simple, direct, yet effective. For centuries cards have been used as a form of marketing and advertising oneself. Fast forwarding to 2014 and

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Should you invest more in digital or traditional marketing?

Posted in Design, Marketing your business, Print

  Here at Marked Perception we get asked this questions all the time being advertising, marketing and design specialists. After hearing all these questions our answer is always the same: It’s not either or! It is both. Where you place the majority of your effort depends on how far along the  path you are. If you already have a large social media network and your brand is subconsciously on your markets mind, or if you are the dominant leader

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