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What is the difference between a logo, corporate identity and a brand. Our team at Marked Perception come across this question a lot, so we wanted to share our knowledge and cover the differences between the three with you. Logo Design. Is a recognisable shape, icon or symbol which simply identifies your business quickly in its simplest form. Corporate Identity. Is the mixture of all visual elements that form the overall identity and consistency of your brand. Brand Design. Is the perceivedRead more
(1) Make it visually appealing The key attribute is to make it visually appealing. OK so that would be common sense but you'd be amazed at the number of brochures we come across that fail to achieve this. Design is extremely important when it comes to brochures, leaflets or any other printed marketing materials. If the design is boring or cluttered then people won’t bother to read the information you are providing. It's important that your graphic designerRead more
In the digital age with people connecting every minute on Linkedin, Facebook, Twitter and other well known social sites you may well ask: "Do business cards matter in a digital age" Despite social media, the fact is that a business card is still the single most successful networking tool of all time. Why? Because it’s simple, direct, yet effective. For centuries cards have been used as a form of marketing and advertising oneself. Fast forwarding to 2014 andRead more
Here at Marked Perception we get asked this questions all the time being advertising, marketing and design specialists. After hearing all these questions our answer is always the same: It’s not either or! It is both. Where you place the majority of your effort depends on how far along the path you are. If you already have a large social media network and your brand is subconsciously on your markets mind, or if you are the dominant leaderRead more