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Branded corporate clothing can have a massive impact on any type of business looking at getting noticed and growing their brand perception.
Any time your business logo and name are put out into the world, your company has a powerful marketing opportunity.
Marked Perception look at how you can increase brand awareness and promote your business all over town by simply putting your business name and logo onto your clothing .
However your company chooses to use branded corporate clothing, the benefits are great. Give shirts and hats to employees for use on the job, provide it for casual wear on the weekend, or give it out to your customers. Anywhere your brand goes, the word about the company will spread as well.
Here are our thoughts on the benefits of branded corporate clothing.
1. It Unites Your Team
Providing employees with branded clothing is a way to unite the team. Matching Polo’s, Hoodies or Tshirts give everyone a sense of unity. Whether the company is actually participating in a team sport or it’s just creating a more united front, the use of carefully branded clothing will give everyone something in common.
2. It Inspires Interest in Your Company
If you take the time to design eye-catching clothing that you hand out will create an air of interest around town where your company is concerned. Use a catchy phrase or interesting design that will have others asking questions and wondering what the company is all about. Make sure that your clothing includes a web address or phone number so interested parties know how to learn more or get in touch with you.
3. It Shares Your Corporate Culture
Your corporate culture is easily demonstrated with the branded clothing that’s used. Polo shirts will create a more professional air. Tee shirts are casual and fun. Baseball caps are handy when employees work outside. Use the right item of clothing to give you or your team the right look for the occasion.
4. It Keeps Your Employees Looking Uniform
Allow employees to wear their own clothing to work may result in an atmosphere that’s not very cohesive, so give everyone in your company a uniform look with the right branded clothing. When customers to come to the office or store, matching branded clothing on the employees will make them easier to identify.
5. It Gives Loyal Customers a Way to Share
Branded clothing is a great way for customers to share their enthusiasm about your company. Sell or give away clothing with your brand on it and the company’s biggest fans will instantly become walking brand ambassadors for your company’s products and services.
6. It Makes a Great Giveaway.
Branded clothing is a giveaway that will get a lot more use. Design a shirt or hat with some flair and customers will be excited to wear the item and spread the word about your company.
Wearing your brand gives the impression that you have a strong, unified branding presence right from the first point of contact with your prospects. It is also reassuring to existing customers when they see your brand that they are doing business with a reputable company who cares about its appearance. If a client had to choose between a company who is communicating all of the above, against a company who does none of the above, who do you think they will choose? They of course will work with the one that looks more established and professional.
If this is what you are wanting to communicate to your customers and potential customers, then you can start today by ordering a couple of garments with your brand design on them and then build your collection as you go. Trust us – you don’t need to be top to toe in your brand as this would look over the top! However, a polo shirt with your brand on it, or a pair of cufflinks as above worn with a nice shirt and a brand colour tie will look really smart. For women, brand colour jewellery or shoes is enough to add the finishing touches to your outfit.
Investing in the little finishing touches of your brand with corporate clothing is a great investment and will do more for your brand awareness than most advertising.
For more information about branded clothing, call Mark Womersley a call now on +44 (0) 113 394 4522 or get it touch with us via our contact form.