Client: Blah Bar & Grill
Blah Bar, bar and grill to date has to be the coolest bar and food restaurant cafe bar in Barnsley. So when approached by owner Glenn Hinchclife for ideas in how to boost trade during the festive period, Leeds Barnsley design agency Marked Perception were all too happy to get involved.
Located on Market Street, Blah Bar has always been renowned for it’s busy lunchtime trade and bustling bar on a Friday and Saturday evening, however boasting 3 levels Blah were eager to maximise levels 2 and 3 over the festive period so looked to Marked Perception to create a brochure that could be mailed out to their mailing list or left on the bar for party goers to book their corporate Christmas parties.
We believed it was essential to catch the ambience and decor of Blah’s and it’s 3 levels. Breaking down the beauty and benefits of each floor from the ground floor bar to the Round Bar, to the private room on the third floor.
Aimed at corporate clients the brochure could only be created in black to appeal to the business man/ women which allowed us to draw focus to the featured orange lights that hang from the bar situated in an old bank and which are a focal point on an evening form any location on Market Street or in the vicinity of Barnsley Town Hall.
To ensure people considered hosting a party at Blah’s to further entice them we created a single coupon leaflet which offered ‘Complimentary drinks for you and a friend’ when filled out with your name, company, email address and contact number ad handed in at the bar, so management could measure the success of the mailing and follow up potential leads.
Mark, we’d like to thank you and your time for all your help and ideas. The design and production captures what Blah Bar is about and already we have had a numerous enquiries and uptakes for us to host Christmas parties. The coupon idea was a great suggestion as it has enabled us to meet decision makers face to face rather than trying to pitch to them over the phone. Once again thanks for all your help on this one.
To add further detail to the brochure the orange lights on the brochure cover during print production were embossed to reflect the shape of the 6 bold lights that feature above the bar in Blah’s.
Disciplines on this project:
- Art Direction
- Print Sourcing
- Print Management
Have a project in mind? Have a project in mind and want ideas to market your product/ or service? Leeds/ Barnsley design agency Marked Perceptionare only a phone call away for a chat! Feel free to drop us a line. Call Mark Womersley on +44 (01) 113 394 4522 or fill out our quick enquiry form below and will get back to you before close of business play.
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