‘Whatever your game, play it with Playrite‘
National Flooring Ltd. Playrite marketing brochure
The Brief_having targeted Playrite for several months, we finally got the break we were after and met with the marketing team at their head office in Liversedge, West Yorkshire. Having already designed one brochure in 2017 with the plans to produce 3 more, Sophie was soon very interested in our offering and the work we had already produced for similar businesses. Keen on the vision we shared and enthused by our method of working, at the end of our meeting she suggested we quickly met with the directors of Playrite before work on the second brochure (in production at the time) proceeded any further.
The following week we met and presented our ideas to the directors and were quickly hired to take over the design of the brochure in production, restyle their original brochure and develop the third and fourth brochures.
The Aim_To design a series of brochures that would stand apart (but work in synergy as a collection) so that the customer could easily identify which one they should be picking up. Produce pieces that would engage the reader more through use of strong lifestyle imagery, interesting page layouts, and vibrant colours.
The Result_A clean, fresh approach to help Playrite maintain market leadership in the sports surfaces market.
National Flooring Ltd.
Disciplines on this project:
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