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What is the difference between a logo, corporate identity and a brand.
Our team at Marked Perception come across this question a lot, so we wanted to share our knowledge and cover the differences between the three with you.
Is a recognisable shape, icon or symbol which simply identifies your business quickly in its simplest form.
Is the mixture of all visual elements that form the overall identity and consistency of your brand.
Is the perceived emotional image, feeling and values that your business communicates as a whole.
A Logo is not a Brand, neither is it your Identity.
Logo design, corporate identity and brand design all have very different roles, which together, form a very valuable perceived perception of your business, product or service.
Think of it this way…
Your logo is the icon… A clear recognisable symbol that sits on top of your brand and identifies exactly what people can expect to find underneath. Your corporate identity is the outer visual structure around your logo which holds all of your visual elements together consistently. Your brand is the mixture of your logo and corporate identity, combined with an added emotional recipe which creates a compelling reason for people to trust you and start building a relationship with you.
For more information about what is the difference between a corporate identity and a brand or to discuss our Brand, Corporate ID or Logo Design packages call our team now on +44 (0) 113 394 4522 , or to receive a FREE brand design health check with Marked Perception contact Mark Womersley via the contact form below.
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