There is no doubt in our minds at Marked Perception that a well designed world is a better world to live in. This applies to many different aspects of our daily lives. Consider your experience when you walk through a retail shopping centre to be engaged by window graphics and promotions. When flipping through a brochure with beautiful imagery and layouts, or shopping at an upscale boutique where big named brands are all around you. These interactions are all made more enjoyable by the appeal of the design. A good looking product, with nice packaging or point of sale is more desirable to the user than one that appears underdone or overlooked.

That’s why good design sells. If  brands, department stores or car showrooms are so alluring, why shouldn’t this be considered a crucial component to the success of your business?

Design consideration should be at the core of any business marketing. A lack of consideration for the design of your company’s website or sales literature promoting the products you market is selling yourself short. Your business’s marketing materials is a contributing factor to the decisions consumers make about your products or services, and whether or not they are interested in what you offer. This is why visual appeal is your driving force.

When a consumer is presented with numerous options about a particular good or service, you want to be the chosen one. But if you’re offering the same product as 10 other companies, what’s going to make you stand out? Marked Perception understand that desirability plays and important and often a decisive role in product or service selection. Good design can make your product or service seem more trustworthy and professional, which are major selling points in any marketplace. It’s a well known fact that consumers make decisions based on reliability and trust, so you need to make them feel like they are in intelligent and responsible hands. This is where our designers and marketers at Marked Perception can work hand-in-hand to assess what your customers are responding to and, if necessary, rebrand or redesign your marketing arsenal.

Whether you are in the process of establishing a start up business or thinking of revamping your company’s look, there are a few important points that we want you to consider:

What is the message you want to convey?

Any design decisions should be made with an end-goal in mind. You want your customers to feel a certain way about your business and this should be reflected in the image you project to them. Without considering your message, you may be confusing your consumers with conflicting ideas or lack of direction.

Who are you marketing your product to?

This point is somewhat an extension of the last, but it’s a crucial consideration. Aside from the general message you want to convey, you need to consider who will be receiving it. These considerations should be shown in the decisions you make about the look and feel of your product or business.

If you are redesigning, will the changes be minor or a complete revamp?

When updating an existing company’s identity, it’s important not to lose all recognition from your brand’s loyal consumers. Some companies choose to make subtle changes to their look periodically in order to stay fresh and modern, while others may make more drastic changes. In either case, your new design should still speak to the previous look to retain brand awareness.

Redesigning your marketing materials involves a number of very important decision making processes. Our team have a number of key things you should consider when doing a marketing revamp.

Remember good design sells and our page on  things to consider when doing a marketing revamp is a great place to start when brainstorming about what direction your company should be moving in. Consideration of your target audience, what message you seek to convey, and a close attention to design details should likely lead to a great redesign and an appealing company look.

If you  would like more advise on generating design that sells  why not call Mark Womersley now on +44 (0) 113 394 4522 or get in touch with us via our contact form to arrange a meeting.