Marked Perception explain why having a good website matters!

For most businesses in todays world having a web site is one of the most important investments any business can make. The majority of businesses we come across here at Leeds web design agent Marked Perception are either overspending or underspending on their websites, and many have no idea what they’re doing or why they are doing it.

So we are going to talk about why having a  good website matters to your business, the core components your web site needs to work well for you, and how to hire a solid web design company to build your site affordably.

Your web site reflects you as a business owner and professional.

It’s common sense that f your website looks professional, your potential clients will think you’re a professional who has enough clients and enough income to have a site built for you. If potential clients visit your web site and it looks half-assed and home-built that’s how they’ll perceive you.

Web designers will build their own site, as that will reflect their capabilities. But everyone else should hire a company that can do a good job for them, not just in building your website, but in getting it seen and in building it wisely to maximize the traffic you’ll get.

Website design that is visually appealing will increase customer engagement. An increase in engagement will encourage customers to spend more time on your site leading them to view and process more information about your business, product or service.

If you are running an online business, having a poor quality website will almost certainly result in failure. Your website is the face of your business and a good website is critical. It doesn’t matter how much money you invest in perfecting your product or driving traffic to your site – if you website isn’t up to scratch there is little likelihood that customers are sticking around long enough to see what you have to offer.

Online businesses also need to keep in mind the quality and functionality of the e-commerce/shopping carts. If your website makes it difficult to purchase items due to poor design and maintenance you will be losing sales and money! The process of purchasing from your website should be as simple as possible.

Quality websites are also of great importance to brick-and-mortar storeowners in helping customers a) find their business and b) make the decision to visit the actual store. When looking for a particular product or service, the first thing most consumers do is carry out a search online. This allows customers to view and compare a large quantity of businesses without leaving their home. If your website is below par compared to your competition – chances are you’re missing losing customers before they’ve even taken the time to visit your store.

When convincing a customer to take the time to visit your store, quality web design is not enough. The content must be informative and engaging. Where possible you should provide as much information about your products, services, locations, opening hours and contact details as possible. If a customer has all this information readily available without having to carry out further searches that will be in a better position to make an informed decision about whether or not your business will be able to satisfy their needs.

At a minimum, both online businesses and brick-and-mortar stores should have a website that is clean, functional and informative to increase their chances of success.

Your website can mean extra local business for you.

Having a solid website can mean extra business. Local clientele often perform seaches online and find your website, encouraging them to walk into your store or get in contact direct. If they find your competitors and they look more reputable or solid than you (or if they have a web site and you don’t), you’ll lose business just because of the way your website looks and, when you’re mentioned in the media or on review sites like a local directory listings, you’ll need a website to help people find you which is why having a good website matters.

Your website can mean global business.

Did you ever think about getting orders from Europe or America? Launching a fantastic looking website means you’ll instantly become a global business, allowing you to expand your clientele to a much larger audience. Your website is visible in almost every country around the globe, and that means you expand your potential client base by millions. You’ll still want to keep your target market in mind, but an international audience may still find you appealing and tap into your products or service.

Your website can generate Media Interest.

If a journalist is looking for an expert in your field to quote for an article, he or she is more likely to choose the business owner whose website looks professional and clean than someone who looks like they don’t really know what they’re doing. And as most of you know, a mention in the media can be powerful for your business!

Don’t do your business a disservice by putting up a shoddy website. Take care and invest wisely in your business website by hiring someone who knows what they’re doing. Take a look at our portfolio.

Have a project in mind or want to hear more of our views on why having a good website matters? Then why not give or team a call. Mark Womersley is available to have a chat on +44 (0) 113 394 4522 or available to meet for a one on one. Alternatively you can contact us via our quick enquiry form.